Companies We Love & The People Behind Them: WEDO


While Utah has always been synonymous with skiing, it's also becoming associated with startups, some of which are quite unique. One such company is called WEDO, which turns unripened bananas into a low-sugar, gluten-free flour that can be used for cooking, baking and as a thickener for soups and sauces. WEDO is the first and only company of it848d26b36081ded4de1edcc53a4d2402_larges kind in the nation. Co-founder David Wintzer developed the concept while in Kenya in 2008. He traveled there to assist a group of 25 women -- collectively known as Women Entrepreneurs Development Organization (WEDO) -- by granting them micro-loans to start up small businesses. One of the businesses was a banana flour factory. Upon returning to the States, David enlisted long-time friend and now business partner Todd Francis to help him develop WEDO. Together, they have created a business that provides a heathy flour alternative and gives back to farmers in the developing world. By purchasing excess bananas that may never have been sold, WEDO prevents unnecessary waste and helps small farmers make a greater profit. WEDO also began a 'Buy One, Feed One' program, which provides a meal for a hungry child with each item purchased through World Program USA. The product actually takes on a bran-like flavor, making it an ideal ingredient for your morning smoothie, as well. WEDO can be found in grocery stores such as Harmons and REAL FOODS. Try WEDO banana flour yourself in this delicious recipe for Rosemary Oatmeal Cookies. The link includes a video tutorial from David himself. Screen Shot 2015-01-16 at 1.11.28 PM

Leave a comment


Please note, comments must be approved before they are published


ALLGOOD PROVISIONS
Sale

Unavailable

Sold Out