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In 1996, lifetime friends and skiing enthusiasts Jim Holland and John Bresee set up a website, pulled $2k out of their own pockets and began selling avalanche beacons out of their garage in Heber City, Utah. was founded with a humble beginning but with the secret sauce of any truly great company, a passion for doing what they loved in life. For Jim and John this was not just skiing, it was being on the forefront of the technology that empowers them to truly push themselves to the limit in the sport they loved. From there their mission was born, their destiny defined. They wanted to sell the best outdoor gear there was, and be the best at doing it.

Today is a household name in the world of outdoor lovers, from year round ski bums chasing the endless winter to weekend warriors pushing it on the mountain trails. From climbers to snowboarders, mountain bikers to mountaineers, they flock to when they want to find the best selection of top gear for their outdoor pursuits. But is about more than just the gear, it’s a community. A community where you find likeminded individuals with the same passions, questions and pursuits that you have. From the top athletes in their respective sports to expert gearheads that will guide you to the best item, to fellow shoppers offering up their own advice from testing the products themselves, you’ll find them at Whether you’re new to a sport or a seasoned veteran, you’ll find that is a welcoming environment where you can shop for the equipment that will be right for you, with the support necessary to make the best selection for your own adventures. After each shopping experience you’ll walk away feeling stoked. Stoked on the gear, the community and the truly awesome customer service and support you receive. Here at Allgood Provisions we shop with them regularly. Not only do we love supporting other great local Utah businesses, we love supporting businesses with a passion for what they do. You can check out here. Trust us, it won't be the last time you visit the site.

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