Companies We Love: PROBAR
We’re always inspired by companies that come about because they just aren’t satisfied with what’s out there. Companies that take a step back and say, “it doesn’t have to be this way” and then go make a change. Flash back to the 1990’s, on-the-go energy snacks were everywhere. But they were all made of ultra engineered power foods that you stumbled through pronouncing and were probably developed in a lab somewhere. That’s where PROBAR comes in. Their founders were mountain junkies, spending all of their time on the slopes of Snowbird, Utah and constantly on the go. They needed a food that could keep up with them and they didn’t want to settle for what was available. They wanted an energy bar made out of real food. They “knew the power of raw ingredients and started to experiment with healthy, vegan snack creations”. PROBAR was born. Soon locals all over Snowbird were hardcore fans, and it didn’t take long for it to spread across the country. PROBAR became a hit in no time. What could make this company even more loveable and inspiring? Their company’s goal is to change how the world thinks when it comes to real, whole food. (We feel that). They are devoted to sourcing only the finest, all-natural, 100% vegan organic ingredients from growers who believe in the same thing. PROBAR changed the protein/energy bar industry for ever, making it possible to grab a quick on-the-go meal without having to stoop to lab made ingredients and chemically processed food. We love PROBAR. Cheers to stepping up and standing behind your goal of changing how the world thinks when it comes to real food.
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