We’ve seen a number of startups emerge that are using a sampling box as a way to help consumers discover products, including Babbaco, Foodzie, BirchBox and BeachMint.
Blissmo is the latest company to join the mix with the launch of the Blissmobox, which allows consumers to discover organic and eco-friendly products that safer and better for them, their families and their planet.
The Blissmobox is a subscription service that delivers these eco-friendly products to your door once a month. Each box has a theme for the month, and each month Blissmo offers two different boxes.
For example, a few months ago, Blissmo’s inaugural box had a “Home & Laundry” theme, included method laundry prdoducts, iQ All-Purpose Cleaner, Twist sponges and more. In June, Blissmo features a Food & Beverage box with CLIF bar, Kaia Foods, quinoa, and a Skin and Beauty box with YesToCarrots, Out of Africa, and others.
Upcoming boxes include a bath & shower box, a”morning” box (toothpaste, floss, etc.) and more. Each box also includes an insert with descriptions of each product. Founder Sundeep Ahuja says that products are selected with strong credentials around organic, eco-friendly, sustainable or otherwise “better” than conventional alternatives.
Ahuja says people often buy what they buy because it’s what they’ve been buying eventhough they may prefer products without toxins that are safer for them, their families and their planet. Blissmobox exposes to subscribers to new products, encourages them to try these items, and perhaps helps build a new brand loyalty to these products.
Currently, Blissmobox subscriptions are $19 per month plus a $3 flat rate shipping rate for the U.S. If a customer buys three months up front they get free shipping. Ahuja says that 20% of subscribers are already opting to buy 3 months up front to save $9 on shipping.
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