During his TEDTalk interview in February 2013, Elon Musk was asked “what kind of crazy dream would persuade you to think of trying to take on the auto industry and build an all-electric car?” After all, wasn’t this attempted before and squashed by the auto industry? (check out the 2006 documentary “Who Killed the Electric Car”). His answer came down to this fundamental issue, “I thought about, what are the problems that are most likely to affect the future of the world or the future of humanity? I think it's extremely important that we have sustainable transport and sustainable energy production. That sort of overall sustainable energy problem is the biggest problem that we have to solve this century”. Not just an environmental issue, it comes down to the depletion of our fossil fuel energy supply. It’s going to run out and we need a better solution. http://youtu.be/IgKWPdJWuBQ Tesla Motors is breaking the world into the realistic consideration of electric cars again. The high price of their current models currently makes them more of a status symbol for specific type of consumer, but the hope of a better, more sustainable automobile for the masses is the real excitement for all of us. Although there are still some issues with Tesla’s electric cars such as the recent news of cars catching on fire, it is important to note that the percentage of Tesla’s catching on fire is still less than conventional vehicles. With any new technology there will undoubtedly be issues. Elon Musk’s track record of successful startups gives us hope. His approach to problem solving is not only ground breaking, its proven successful. We’re excited for him and Tesla to take on the problem of sustainability in the form of automobiles. [caption id="attachment_2142" align="aligncenter" width="598"] Tesla Model S[/caption] He’s also pushing the boundaries with solar power. His company SolarCity, partners with Google, leases solar panels to be installed on the roofs of Tesla cars for an alternative, leased energy source. Elon firmly believes the future of sustainable energy relies on solar power. It is the most widely available form of sustainable energy. His quest to harness solar power for use in Tesla and beyond offers a powerful force in moving the technology forward. Although there are many Tesla critics out there, we believe that people like Elon Musk will be responsible for changing the world. Maybe Tesla cars aren’t perfect now, they are expensive, battery disposal is a problem and their range is lower than gas powered cars. But this is just the beginning. Our world is in need of more people who push the boundaries in order to find a more sustainable future. We’re excited to see the progression of what Elon Musk and Tesla produce. Here’s to living life more sustainability and finding solutions that allow our future generations to enjoy this magnificent earth.