What is 1% For The Planet? 1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. The alliance aims to prove that taking environmental responsibility is good for business. The History of 1% For The Planet 1% For The Planet was launched by Yvon Chouinard, environmental activist and founder of outdoor clothing company Patagonia, Inc., and Craig Mathews, owner of Blue Ribbon Flies in 2001. Chouinard and Mathews, both astute and visionary businessmen, had empirical experience with the great success environmental commitment had brought to their businesses. They wanted to unify other companies to help solve the environmental crisis and build successful companies at the same time. Allgood Provisions is a proud member of 1% for the Planet and encourages other businesses to join. Check out this great short film about 1% for the Planet.